Fort Worth For Women (FOWO), is a private business network serving local women retail owners based in Fort Worth, Texas. Women in retail face certain challenges that are particular to women. FOWO formed July 2009 in response to these issues.
FOWO is built on the concept that when everyone contributes, we form a much more powerful force together than alone. As we get to know each other as colleagues, we find that there is more that binds us together than separates us. FOWO also serves our community by keeping Fort Worth a vibrant and varied city that we adore.
FOWO is dedicated to the principle of buying locally and building a family-friendly, sustainable, healthy community. We are committed to restoring and maintaining the personal service culture of quality retailers. FOWO works to keep Fort Worth money in Fort Worth by reminding neighbors of the variety of choices and high quality of products and services available through our independent network of FOWO retailers.
FOWO is energized and inspired by the viral charisma of The 3/50 Project launched March 2009 in Minnesota. The 3/50 Project challenges each citizen to contribute to their local economy by identifying 3 stores they want to keep around, and then spend $50 each month.
For every $100 spent in locally owned independent stores, $68 returns to the community in sales taxes and payroll taxes & other expenditures.
When spent at a local outlet of a national chain, only $43 returns here.
When spent at a Big Box Store, only $4 comes back home. And online? Well…. nothing.
It is all about balance. While everyone loves a bargain, sustaining our city and our neighborhoods is even more important. We are not campaigning against internet and chain store shopping. FOWO asks each of us as citizens to consider and invest in our local retailers when making shopping decisions. We, the members of FOWO, live here alongside you. We also want our community to thrive.







